These days we get so wrapped up in our favorite digital advertisements on our phones, computers, tablets, televisions, and kitchen appliances, that sometimes we forget to go outside and receive advertising the old fashioned way. I know the kids don't believe in legacy media, but sometimes it just feels good to remind yourself that "We live in a society world!" and go outside to touch grass view print advertising!
Recently, while doing my second favorite activity--driving car / creating traffic--I was blessed with a vision sent from above. Approximately 20 feet above. When I espied the glorious 672 square feet of prime location billboard proclaiming: "NEW CAJUN CRUNCH" at Wendy's. I almost puked from excitement.
(Can we talk about how irresponsible it is to put a sign like this in a place where people drive? I'm not saying it's anyone's fault, but you shouldn't drive your car at 50mph into the back of my someone else's car causing a six car pile-up just because I someone hard stopped in the middle of the road to bask in the glory of a 32 foot wide perfectly crisp golden battered spicy chicken sandwich topped with pepper jack cheese, Cajun crispy onions, lettuce, pickles, and a spicy mustard spread).
After faking a pretty bad neck injury for insurance reasons and calling the police, I started texting (not while driving! #X) everyone I know to share the good news. Finding out about this new fast food sandwich has been the most exciting thing to happen to me since discovering Rap Snacks.
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Make 'em say "uuuunnnghhhabhalbhpbbbbff" |
However, instead of driving straight to Wendy's for instant gratification (I wasn't hungry, sorry, sue me!) I pulled off into a parking lot and used my smart phone to find out more information immediately. I guess that's a different type of instant gratification, if you think about it--except I wasn't gratificationalized with what I discovered!
[Suspense filled pause as the reader wonders what the author has discovered]
What I read, which deflated my expectations significantly, is that the sandwich was a standard spicy chicken filet. They did not develop a new Cajun spice blend for the chicken! Nor even a powder to sprinkle on top; which could also be used to create Cajun fries--which they do not offer (a huge missed opportunity IMHO)! I mean, why shouldn't I just go to Popeye's at this point?
You already got a sneak peak of the special ingredients in the text above. This is a standard Wendy's Spicy Chicken sandwich but it also has:
- Pepper Jack cheese (spicy, but not Cajun)
- Cajun crispy onions (the only "Cajun" ingredient)
- Lettuce (standard sandwich ingredient (do I need to link to a Woke Article about Wendy's labor practices when it comes to their produce?))
- Pickles (arguably "Southern" in theme, but also fairly ubiquitous in sandwiches)
- Spicy mustard spread (I don't have any additional info about this topping)
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(I don't read below this part, it's usually just a bunch of random websites) |
Well so the air is out of my balloon, but I'm still curious to try this new sandwich offering from my girlfriend's restaurant (the anime mascot, not the real woman whom I respect as an autonomous person with every right to live free from unsolicited impositions, implied or otherwise, made by handsome blog authors (redundant)).
Getting The Food (Wendy's Cajun Crunch Spicy Chicken Sandwich Combo Meal (<--SEO Robots Crawl This))
It's a few or more days later and I'm starting to become nervous about how long this Limited Time Special Edition sandwich will stick around. Probably all summer, or until Mr. Beast announces a competing Cajun chicken sandwich and re-ignites the Great Chicken Sandwich Wars of 2019. So one evening while I'm driving around to test out the new gasoline I just put into my car (I had to use a new gas station because they tore "mine" down, and I wanted to make sure they had good gas at this new one too (and luckily it was one of the gas stations that plays loud video advertisements at the pump so I could continue learning about products and services while waiting for the fuel to dispense (would people be interested in reading gas and/or gas station reviews?))).
Yeah and I'm driving, gee whiz isn't it great to be a nation of automobiles? And I think, tonight is the night for Wendy's CCSCS. Now I'm in a bit of a Wendy's desert ever since the scourge arm of the Plandemic swept across our fair city. In many ways the world changed forever (citation needed). It might be healthier to speculate or write about this topic in a separate, non-public forum. Unless...No, so I'm driving MILES!! (2.4mi) to the nearest Wendy's so that I can finally taste the BIG EASY BIG SPICY (not my words, that's how Wendy's is tagging it).
It's a little late in the evening for dinner. Think 7:30-8PM range (Europeans, that's 19.30-20.00). And I only mention this because sometimes food quality can suffer during a restaurant's off-peak hours. Like, do you ever go to a Chipotle during not-lunch (12-1) or not-dinner (5:30-6:30) and they're just scraping crusty or soggy scraps out of their buckets, and they're out of a couple of the meats, and the cheese, and the guac, and they're down to 2 employees in the whole building for the shift? And you look at the situation and either resign yourself to a subpar meal because hey you're already there, or shake your head and leave while mumbling and cussing under your breath and just go home and eat a slice of bread or two and go to bed early? That ever happen to you?
The Drive-Thru
There's only one car in front of me. You guessed it, it's a beautiful champagne colored mid-2000's era Honda Civic with a loose part in the exhaust system making a noise that a car enthusiast might describe as a rattle. I'm not car-shaming this guy, I'm world-building. For I, too, am in a post-prime vehicle (but the new gasoline seems to be combusting wonderfully if you happen to care).
Sometimes it's nice to have a couple cars in front of you, so you have time to study the menu. In the age of apps it's a wonder they still have one at all. I should have majored in Drive Thru Theory in college, it's such an interesting topic. They don't want you looking at it (the menu board), they want you to feel rushed so that you just order the big thing they're promoting up front. It's why they put it around a bend, so you can't see it until it's time to make a decision. And then, not wanting to hold up the line, you stammer "uh um yeah um just gimme the uh crunchy Cajun combo, make it medium, and uh with a Sprite please."
And then you realize that no one is listening. The friendly voice that just said "Welcome to Wendy's may I take your order" was just a recording and the lone woman inside the store is frantically trying to fulfill the previous guest's order and run the cash register and work the drive thru radio. And she's got to take her gloves off to handle the money and put new ones on to handle the food. And, no one wants to work these days, she thinks (she's a little older, and the problem is these youths, she thinks) but really it's so the store can save a few bucks on staff. "You're management track," the district manager lies to Cheryl to make her feel better about the amount of responsibility they heap upon her without an equal increase in pay.
"Ho'd on a minnit! I be right with youu" (how do you type this in a Kentucky style accent?) Cheryl interrupts the pre-recorded voice of the market-tested Platonic ideal of a Wendy's cashier that I already ignored. Then a mysterious third voice tells me to go ahead with my order and is also cut off mid-sentence as Cheryl comes back on to verify "you said with a Sprite?"
"Yes please" (Oh dangit, I forgot they also have special limited edition Tangerine Twist Lemonade right now, should I cancel the Sprite and get that instead? No it's too late just stick with the Sprite)
"Anythang else?"
"No thanks" (I should have asked for napkins and ketchup. They never give those to you anymore, though, even when you specifically ask for them. I'd only use maybe 2 ketchup packs anyways, then put the rest in a drawer or plastic storage container with the rest of the soy sauce and salsa packets, and then throw them away in a couple years, but that's not the point)
"$10.48, pull around"
My brain: TEN DOLLARS FOR A MEDIUM COMBO MEAL AT WENDY'S??
You don't have to read this part. It's just that contrary to appearances from what you might read on here, I don't actually go get fast food that much. And so every time I go, I'm shocked about how much has changed. Namely, it's a worse product for more money. Just like everything else these days, amirite? And this has been compounded through the dynamic synergies between inflation, corporate greed, and all of these rare once-in-a-lifetime events that seem to keep happening and which change the world forever (do we have a source for this claim yet?).
I pull around to the only window and hand Cheryl my magic plastic card, she hands it back after a moment (no receipt given so that I cannot prove this visit, or complain to the number at the bottom if it is unsatisfactory). Cheryl hands me what appears to be a very large Sprite. I don't need this much soda pop, I barely want any. I just ordered Medium size combo to get the larger size of french fries. (I think if I had used the app, or the indoors self-serve touchscreens I could have customized my order to be a bigger fries without a bigger drink). Cheryl passes me the bag, and it feels suspiciously light. Not like anything is missing, but I expected it to weigh more based on the size of the sandwich on the billboard. Yeah, no, I'm not that dumb; I don't think it's a 32ft sandwich in the bag. It just doesn't have the heft that you'd expect to feel in a Premium Limited Edition Sandwich.
Bag Fries
Do Zoomers even know what bag fries are? You see, kids, back in the day, the apathetic underpaid teenage, uh, kids like yourself, uhh wage laborers highly valued associates at fast food restaurants used to heap mounds of extra fries into the container and let all of the overflow fall into your food bag. So you'd get all these bonus French fries at the bottom of your bag, it was awesome! But then they stopped doing that, and stopped giving you an inch of napkins, and a fistful of condiment packets. Because, hey, The Mackenzie Group pointed out that our company was losing millions of dollars per year. We need to protect our profits. We have C-Suite bonuses to consider, after all.
"That sounds like over-consumption. Why would you expect more than you pay for anyways, check your privilege. Don't you know those oils are bad for you? I actually focus on ingredient based meals at home so I don't know about that kind of stuff" -- A Zoomer, probably.
So alas no bag fries, but nothing hits quite like a fresh hot French fry. Potatoes didn't have to go this hard! (You're right, that feels shoe-horned. Would it be better if I said fresh hot fries slap?) I'm sneaking fries is what I'm saying. I'm not waiting until I get home. You can't not sneak some fries. The quality deteriorates so rapidly if allowed to cool too much. You have to value the temperature of the food and eat it when it's at its peak.
This is the first sign of trouble--a harbinger of inevitable disappointment.
The French Fries are not quite right. There's something off about them. Too starchy? Too...something. Je ne sais quois. (Wendy's Marketing Executive: Come try fresh hot Wendy's French fries--the indescribable taste that will leave you speechless!).
I think it might have something to do with their French fry technology restructuring that occurred as a result of the "Door-Dashification" of American dining habits. (caused by a once in a lifetime event that forever left it's mark upon this world). I might be misremembering and am unable to "do my own research" at the moment (lazy, deadlines), but didn't Wendy's start spraying their fries with a special SAFE TO CONSUME FOOD BASED ADDITIVE so that the fries endured more enduringly in the bag to survive longer car trips in the UberEats passenger seat? Because people were complaining more about the fries being bad when the GrubHub arrived? That is, if the Postmates driver didn't already help themselves to 20% of the fries on the drive over (consider it a tip!). [Editor's note: More info about Wendy's French fries changes here]
Sandwich Time
This is what we're all here for. How is the dang sandwich? Is it Cajun? Is it Crunch? Is it Spicy? Is it Chicken? Is it Sandwich?
Let me begin with a few photographic images unveiling this masterpiece of creation:
The official press release photo of W'sCCSCS, for comparison |
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First unwrapping |
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Bird's eye view |
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Under the hood |
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The Bite cross-section |
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Cajun ingredients according to ALL RECIPES |
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The spices in the Cajun Crispy Onions |
The Wendy's Cajun Crunch Spicy Chicken Sandwich
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"Sorry for this" --TWSS |